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ecch European Case Awards 1992

Overall Winner

Scandinavian Airlines Systems in 1988
Sumantra Ghoshal, INSEAD
Ref no 389-025-1

Accounting Control & Business Environment
Winner
Saatchi & Saatchi plc
Sumantra Ghoshal, INSEAD
Ref no 190-029-1
Runner up
Aldi Enters the UK Market
David Swindley, Manchester Polytechnic
Ref no 191-003-1

Finance
Winner
Tyneside Gravel Co. Ltd - A Case Study on Investment Appraisal
Christopher McEvoy, Loughborough University
Ref no 280-001-1
Runner up
London Brick
Shu-Lun Wong, Coventry Polytechnic
Ref no 284-020-1

Human Resources Management
Winner
Matsushita Electrical Industrial Co. Ltd (MEI)
Sumantra Ghoshal, INSEAD & Christopher Bartlett, Harvard Business School
Ref no 489-004-1
Runner up
The Revival of Zanussi (A)
Vijay Sathe, IMD
Ref no 488-009-1

Marketing
sponsored by the Chartered Institute of Marketing
Winner
Colgate-Palmolive Cleopatra
Sandra Vandermerwe, IMD
Ref no IMD-5-0373
Runner up
JW Thornton Ltd
Peter Doyle, University of Bradford
Ref no 583-037-1

Policy and General Management
Winner
Electrolux: Acquisition of Zanussi
Sumantra Ghoshal & Philippe Haspeslagh, INSEAD
Ref no 390-037-1
Runner up
Nestle-Rowntree (A)
James C Ellert, Dana Hyde & J Peter Killing, IMD
Ref no IMD-3-0423

Production and Operations Management
Crystalox Ltd
Juli Dixon & Clay Whybark, IMD
Ref no 687-056-2