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ecch European Case Awards 1991

Overall Winner

Swatch
Christian Pinson, INSEAD
Ref no 589-005-1

Accounting Control & Business Environment
Winner
F. Hoffman-La-Roche & Co. AG
John Constable, Cranfield University
Ref no 183-056-1
Runner up
British Airways
H Landis Gabel, INSEAD
Ref no 189-001-2

Finance
Winner
BTR
James Gallagher & Robert Scott, Napier Polytechnic
Ref no 288-005-1
Runner up
Managing a Multinational: Financial & Business Strategy at News Corporation
J E Norton, Polytechnic of the South Bank, London & L P Willcocks, City University, London
Ref no 288-004-1

Human Resources Management
Winner
Richard Branson & the Virgin Group
Manfred Kets de Vries, INSEAD
(this case has been withdrawn from the INSEAD collection)
Runner up
Opun Ltd
R A Lee, Loughborough University
Ref no 482-007-1

Marketing
sponsored by the Chartered Institute of Marketing
Winner
Dunhill Holdings plc
Jon White, Cranfield University
Ref no 588-002-1
Runner up
Fidji
Christian Pinson, INSEAD
Ref no 589-006-1

Policy and General Management
Winner
Scandinavian Airlines Systems in 1988
Sumantra Ghoshal, INSEAD
Ref no 389-025-1
Runner up
Laura Ashley Holdings plc (A)
John L Heath, Leicester Polytechnic
Ref no 387-022-2

Production and Operations Management
Winner
Sunwind A B (A)
J Teboul, IMD
Ref no IMD-6-0132
Runner up
The Chicago Pizza Pie Factory
C A Voss & E Kennedy, Warwick University
Ref no 688-004-1