|
|
 |
| |
| Apple's iPhone: Calling Europe or Europe Calling? |
Apple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path. In 2007, Apple declared that they would once again change yet another industry - mobile telephony - with the iPhone. The case is set as of 9 November 2007 on the morning that the iPhone is released in the UK with Telefonica's O2. Students must determine whether the deal will prove advantageous to Telefonica's O2 and the longer-term effects on the industry structure. Watch Professor Sandra Sieber talking about the learning objectives of this case.
Case details
Click on the case title to view further details and, where available, an inspection copy.
Apple's iPhone: Calling Europe or Europe Calling?
Sandra Sieber, Josep Valor and Jordan Mitchell
IESE Business School
Ref SI-0167-E
About the authors
Sandra Sieber is Associate Professor of Information Systems at IESE Business School, Spain.
e sieber@iese.edu
Josep Valor is Professor of Information Systems at IESE Business School, Spain.
e valor@iese.edu
Jordan Mitchell is a Research Assistant at IESE Business School, Spain.
Related links
Europe slower to answer iPhone call
by Sandra Sieber, Josep Valor and Jordan Mitchell
IESE INSIGHT, April 2008
iPhone on the Apple website
Click to view cases previously featured on the website and in ECCHO.
|
|
|
cases