| Six 30 minute programmes, developed by ACRC in co-operation with the Journalism and Media Studies Centre at the University of Hong Kong, will be shown on BBC World in the run up to the 2008 Beijing Olympics.
The programmes were produced by Emmy award-winning producer, Jim Laurie, as part of the ACRC FocusAsia: Business Leaders case series. Each of the eleven programmes profiles a leading Asian enterprise and its senior executives. From property development and manufacturing to biotechnology and off shoring, the series features some of the most successful business leaders and their companies in Asia - from China to Singapore, Japan to India. The six programmes to be shown on BBC World, as part of the Asian Business Leaders series, focus on Chinese entrepreneurs and their achievements in business.
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Asian Business Leaders programmes to be shown on BBC World
Starting on Friday 11 July, the Asian Business Leaders series will be shown on six consecutive Fridays. Click to find the schedule for the series in your BBC World region.
This programme discusses how MTR Corporation transformed itself from a local transportation company to become a global player. Despite MTR's proven rail-property model in Hong Kong, the company is faced with a new set of economic, cultural, regulatory and operational challenges abroad. This case illustrates the growth model of a local company during internationalisation and the trade-offs involved in its strategic decisions.
Topics: Strategy and General Management
Watch a two minute show-reel of this episode:
Quicktime (5.7mb)
Media Player (11.1mb)
Viveca Chan |
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WE Worldwide Partners, a start up advertising venture focusing on China market, is at a crucial point in its expansion strategy. Viveca Chan, the visionary force behind WE's conception, has to evaluate the viability of WE's business model and growth strategy in the fast-moving and dynamic China market. The programme explores how WE can position itself as "the third force" in a market dominated by the international advertising agencies, on one hand, and crowded by the small, local independent agencies, on the other.
Topics: Marketing, Entrepreneurship, Strategy and General Management
Watch a two minute show-reel of this episode:
Quicktime (6.8mb)
Media Player (11mb)
Lui Changle |
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In presenting its family of channels as the Chinese TV viewers' window to the world, Phoenix was able to capitalise on ambiguities in China's regulatory environment to target news programming at mainland Chinese viewers. The programme explores how the company needs to grapple with the challenges brought about by the convergence of telecommunications and broadcasting, the further liberalisation of China's media industry, and the gradual roll-out of digital TV networks around the country.
Topics: Strategy and General Management
Watch a two minute show-reel of this episode:
Quicktime (5.5mb)
Media Player (9.2mb)
Tong Zhicheng |
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Pearl River Piano (PRP) is a classic Chinese success story: the manufacturing company used Western know-how to develop its core competencies and ultimately dominated the local market. Venturing into the international market, PRP uses its advantages as a national champion to build a global brand. The programme explores whether a state-owned enterprise would be able to develop a strong brand to operate and compete in global markets. It also sheds light on branding issues in businesses sensitive to skills and refinement.
Topics: Strategy and General Management, Marketing
Watch a two minute show-reel of this episode:
Quicktime (5.7mb)
Media Player (11.1mb)
Lawrence Fung |
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HKET Group, a successful financial newspaper publisher, has used diversification and differentiation as the cornerstone of its corporate strategy. Over the span of nearly 20 years, the Group has extended into book publishing, multimedia services, electronic information services, recruitment advertising and training. The programme demonstrates the challenge of managing a diverse but interrelated portfolio of companies. Lawrence Fung's management philosophy of 'differentiate or die' drove many of its diversified products to number one positions within their respective market segments.
Topics: Entrepreneurship, Strategy and General Management
Watch a two minute show-reel of this episode:
Quicktime (7.6mb)
Media Player (9.2mb)
Vincent Lo |
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This programme explores how Shui On, a large Hong Kong-based property developer, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a very large urban redevelopment project to build the now world-famous Xintiandi retail and entertainment centre. It also probes whether or not the company could repeat its success in other Chinese cities by exploiting the brand value of its flagship project.
Topics: Marketing, Entrepreneurship, Strategy and General Management
Watch a two minute show-reel of this episode:
Quicktime (6.2mb)
Media Player (12.1mb)
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