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2010 European Case Awards

Ceremony
Winners
Press release


Ceremony

The 2010 annual European Case Awards will be presented at a special ceremony in London, UK on 3 September 2010.


Winners

Click on a case title to view further details and, where available, an inspection copy.

Overall winner
Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School
Ref 505-098-1

Special award
The Sumantra Ghoshal Award for Excellence in Case Writing
London Business School

Economics, Politics and Business Environment
Transforming the Global Fishing Industry: The Marine Stewardship Council at Full Sail?
Ulrich Steger, Alexander Nick, Oliver Salzmann and Aileen Ionescu-Somers
IMD
Ref IMD-2-0083

Entrepreneurship
The Grameen Bank: Credit as a Human Right
Eugénio Viassa Monteiro and Ana Janeiro Dias
AESE - Escola de Direcção e Negócios
Ref 807-055-1

Ethics and Social Responsibility
innocent Drinks: Values and Value
Robert Brown and David Grayson
Cranfield University School of Management and EABIS
Ref 708-041-1

Finance, Accounting and Control
Deal Making in Troubled Waters: The ABN AMRO Takeover
Didier Cossin and Luc Keuleneer
IMD
Ref IMD-1-0276

Human Resource Management / Organisational Behaviour
Leading Across Cultures at Michelin (A)
Erin Meyer and Sapna Gupta
INSEAD
Ref 409-008-1

Knowledge, Information and Communication Systems Management
Apple's iPhone: Calling Europe or Europe Calling?
Sandra Sieber, Josep Valor and Jordan Mitchell
IESE Business School
Ref SI-0167-E

Marketing
sponsored by The Chartered Institute of Marketing
Ford Ka: The Market Research Problem (A)
Markus Christen and David Soberman
INSEAD
Seh-Woong Chung
Singapore Management University
Ref 503-082-1

Production and Operations Management
Ocado: An Alternative Way to Bridge the Last Mile in Grocery Home Delivery
Ken K Boyer
Broad College of Business, Michigan State University
Mark Frohlich
London Business School
Ref 602-057-1

Strategy and General Management
Nestlé's Globe Program (A): The Early Months
Peter Killing
IMD
Ref IMD-3-1334

Click here to view lists of previous award winning cases by year or by subject category.