ecch - the case for learning



	ecch activities case method training Introduction Open workshops Customised Helping students Forthcoming workshops Tutors Comments Contact Terms & conditions Other case training CPP Introduction About CPP Benefits Who is eligible? Registering Ordering cases Case workshops Members Contact case awards Introduction European Case Awards 2008 European Case Awards Previous awards scholarships Introduction About scholarships Applying Scholarship cases case research Introduction Completed projects case competitions Introduction Other competitions conferences

2008 European Case Awards

Ceremony
Winners
The sponsor
Press release

Ceremony

The 2008 annual European Case Awards will be presented at a special ceremony in Paris, France on Thursday 2 October 2008.

Winners

Click on a case title to view further details and, where available, an inspection copy.

Overall winner
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref no 504-009-1

Special award
The Sumantra Ghoshal Award for Excellence in Case Writing
INSEAD

Economics, Politics and Business Environment
Manulife in Indonesia (A)
Manulife in Indonesia (B)
Douglas Webber and Ulla Fionna
INSEAD
Ref no 202-040-1 and 202-041-1

Entrepreneurship
The Resort in Pueblo Valley (A)
Christine Blondel
INSEAD
Ref no 804-052-1

Ethics and Social Responsibility
The Wal-Mart Supply Chain Controversy
N Craig Smith and Robert Crawford
London Business School
Ref no 706-043-1

Finance, Accounting and Control
sponsored by The ICFAI University
Customer Profitability Analysis And Value Based Management at Barclays Bank
Regine Slagmulder and Jaeita Mukherjee
INSEAD
Ref no 105-001-1

Human Resource Management / Organisational Behaviour
Shield: Product Development in a Distributed Team
Anca Metiu and Lynn Selhat
INSEAD
Ref no 405-028-1

Knowledge, Information and Communication Systems Management
The EPC Network (I): Putting RFID into Action in the Retail Supply Chain
Michael Barrett and Karl Prince
Cambridge Judge Business School
Ref no 906-006-1

Marketing
sponsored by The Chartered Institute of Marketing
Philip Morris KK
Dominique Turpin
IMD
Ref no IMD-5-0358

Production and Operations Management
IDEO: Service Design (A)
Manuel Sosa and Ritesh Bhavnani
INSEAD
Ref no 606-012-1

Strategy and General Management
Even A Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B)
W Chan Kim, Renée Mauborgne, Ben Bensaou and Matt Williamson
INSEAD
Ref no 302-058-1

Click here to view lists of previous award winning cases by year or by subject category.

The sponsor

Since its founding in 1963, The Boston Consulting Group has focused on helping clients achieve competitive advantage. The firm believes that best practices or benchmarks are rarely enough to create lasting value and that positive change requires new insights into economics and markets and organisational capabilities to chart and deliver on winning strategies. They consider every assignment to be a unique set of opportunities and constraints for which no standard solution will be adequate. BCG has 66 offices in 38 countries and serves companies in all industries and markets. www.bcg.com