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2007 European Case Awards

Ceremony
Winners
The sponsor
Press release
Photos of the 2007 awards presentation

Ceremony

The 2007 annual European Case Awards were presented at the Chateau de Fontainebleau, France on Thursday 13 September 2007.

Winners

Click on a case title to view further details and, where available, an inspection copy.

Overall winner
Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref no 504-007-1

The Sumantra Ghoshal Award for Excellence in Case Writing
INSEAD

Economics, Politics and Business Environment
India: The World's Largest Democracy: Hindu Elephant or Asian Tiger
Jonathan Story
INSEAD
Ref no 204-181-1

Entrepreneurship
Abrakebabra: Growing Pains in a Fast Food Restaurant Chain
Rosalind Beere, Peter McNamara and Colm O'Gorman
University College Dublin Business Schools
Ref no 804-031-1

Ethics and Social Responsibility
The Co-operative Group: Fairtrade Chocolate
Stephanie Robertson, Chris Voss, Adrian Clarke and Josephine Brennan
London Business School
Ref no 704-056-1

Finance, Accounting and Control
sponsored by The ICFAI University
Sainsbury's (B) Supply Chain Performance Measurement
Regine Slagmulder, INSEAD
Daniel Corsten, University of St Gallen, Kühne-Institute of Logistics
Ref no 103-057-1

Human Resource Management / Organisational Behaviour
Lincoln Electric in China
Charles Galunic and Ingmar Bjorkman
INSEAD
Ref no 499-021-1

Knowledge, Information and Communication Systems Management
Kent County Council: Implementing IT for E-Government
Theodoros Evgeniou and Kishore Sengupta
INSEAD
Ref no 904-006-1

Marketing
sponsored by The Chartered Institute of Marketing
Unilever in Brazil: Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref no 504-009-1

Production and Operations Management
Managing Product Returns at Hewlett Packard
Luk N Van Wassenhove and Daniel R Guide, Jr
INSEAD
Ref no 602-039-1

Strategy and General Management
Nissan's U-Turn: 1999-2001 Condensed Version of Redesigning Nissan (A) & (B)
Jean-François Manzoni, Kathryn Hughes and Jean-Louis Barsoux
INSEAD
Ref no 303-046-1

Click here to view lists of previous award winning cases by year or by subject category.

The sponsor

Since its founding in 1963, The Boston Consulting Group has focused on helping clients achieve competitive advantage. The firm believes that best practices or benchmarks are rarely enough to create lasting value and that positive change requires new insight into economics and markets and the organisational capabilities to chart and deliver on winning strategies. They consider every assignment to be a unique set of opportunities and constraints for which no standard solution will be adequate. BCG has 63 offices in 37 countries and serves companies in all industries and markets.