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2006 European Case Awards

Ceremony
Winners
Press release
Photos of the 2006 awards presentation

Ceremony

The 2006 annual European Case Awards were presented at Dartmouth House, home of The English-Speaking Union, London, UK on Thursday 21 September 2006. Click to view photos of the event.

Winners

Click on a case title to view further details and, where available, an inspection copy.

Overall winner
The Transformation of BP
Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School
Ref no 302-033-1

The Sumantra Ghoshal Award for Excellence in Case Writing
London Business School

Economics, Politics and Business Environment
Danfoss RC in China (A): Going Global
Jonathan Story
INSEAD
Ref no 204-159-1

Entrepreneurship
The Big Issue
Stephanie Robertson and Julian Lloyd
London Business School
Ref no 803-065-1

Ethics and Social Responsibility
GlaxoSmithKline and Developing Country Access to Essential Medicines (A)
N Craig Smith and Anne Duncan
London Business School (Senate Hall Academic Publishing)
Ref no JBEE2-1CS1

Finance, Accounting and Control
sponsored by The ICFAI University
The Boeing 777
Robert Bruner
INSEAD / Darden Graduate School of Business Administration, University of Virginia
Ref no 294-009-1

Human Resource Management / Organisational Behaviour
LVMH: Career Development Through International Mobility
Jean-Luc Cerdin
Groupe ESSEC
Ref no 403-050-1

Knowledge, Information and Communication Systems Management
Implementation of the Balanced Scorecard as a Means of Corporate Learning: The Porsche Car
Jan Dominik Gunkel, WHU, Vallendar
Gilbert Probst, HEC, University of Geneva
Ref no 903-030-1

Marketing
sponsored by The Chartered Institute of Marketing
Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref no 504-007-1

Production and Operations Management
The "mi adidas" Mass Customization Initiative
Ralf W Seifert
IMD
Ref no IMD-6-0249

Strategy and General Management
The Evolution of the Circus Industry
Renée Mauborgne, Ben Bensaou and W Chan Kim
INSEAD
Ref no 302-057-1

Click here to view lists of award winning cases by year or by subject category.